
SAMSONITE CAMPAIGN PROPOSAL
Multimedia
REPUBLIC POLYTECHNIC
NOT PUBLISHED
This was an Industry Project done in my 3rd year, which was a collaboration with Samsonite Singapore. We were tasked to come up with a campaign proposal to drive awareness to Samsonite’s “Beyond Travel” category
Overview
I came up with the content for the guerilla marketing section, did research, come up with captions and edited our social media content as well.
During the presentation, I was also one of the students who were praised for my presentation skills, but nevertheless, I would have never done well without the help of my teammates.
This project took over the span of 2 months, and we presented it in front of our clients at the end.
Overall, My experience doing this was really exciting as it involved fashion but also because we really took everything we had learnt over the 3 years, and used it to present our idea. I feel that I could have improved more on the content, to make it clearer to the clients and also align more towards their target objective.




